Great Northern Granite Identity

Great Northern Granite is a countertop and surface company that imports, fabricates, and installs high-quality granite and other fine materials

Reason
This company has been built by passionate, dedicated individuals who simply want one thing: to make their clients happy. Their initial logo portrayed a promising concept, but didn’t reflect the strength of their hard-working founders. As the company quickly grew, the brand needed to be solidified and taken to the next level.

Rhyme
Capitalizing on the mountain of granite in their initial concept, the logo was recrafted with strong fonts and colors. Rich stone imagery was applied to collateral to reinforce the brand as a stand-out within the construction industry. Everything from business cards to billboards to truck graphics now reflected the heart of the company, and the dedication to their work.