Your Digital Library Experts Campaign

This campaign communicates the expert level of digital library service that ABDO educational publishing can provide to libraries wanting to offer online content

Reason
Needing to urgently position ABDO as the leading PK–12 grade digital library service provider that it is, this campaign took shape as the coronavirus pandemic was just beginning to grip the nation.

Rhyme
This project started with the words that defines ABDO as a true digital content champion. This copywriting phase helped identify what visuals would be needed to keep viewers engaged through this campaign. Breaking down the process of implementing a digital library into four main sections allowed for better navigation of information, and the use of clean infographics reinforced the messaging. A fresh, colorful look that aligned to the overall branding was applied to the campaign to add a feeling of excitement.

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